Umbrella to Expand Handy-Help Service for Older Adults to Northern New Jersey

BROOKLYN, NY - Today, Umbrella, the easy, trusted way for people 65+ to care for their home, announced that they have launched a new market in Northern New Jersey. This comes one year after launching their first market in Nassau County, New York.

Umbrella was founded in 2017 by Lindsay Ullman and Sam Gerstenzang, who after careers working at Google and other technology companies, drew inspiration for their next venture from an unexpected place - their own grandparents.

By uniting a community of skilled Umbrella Neighbors - handy community folks - and curated trusted Professionals, Umbrella makes it easier and more affordable for seniors to live independently. More than 50% of Umbrella Neighbors are recent retirees – providing purposeful work and extra income to people looking to help out local seniors.

Owning a home can take a lot of work, and that only gets more difficult as one grows older. According the AARP, however, over 87% of adults 65+ would prefer to remain in their current homes as they age.

Umbrella aims to help seniors keep up with all of the work that goes into owning a home so that they are able to live there comfortably as they age.

Umbrella’s workers can help with the little things that come up, like changing light bulbs, cleaning ceiling fans, and organizing the garage, as well as the bigger tasks, like plumbing issues, power washing, and window cleaning.

“We are thrilled to bring Umbrella to Northern New Jersey, and are looking forward to serving the community here,” said Lindsay Ullman, Umbrella’s CEO.

Umbrella is a membership program for people 65+. Members have access to a number of different services, including handy help by Umbrella Neighbors for just $20/hour, a network of vetted professionals for larger jobs, and additional seasonal packages like landscaping and snow removal.

To learn more about Umbrella, email us at or give us a call at 516-882-4498.